Yes, there is such a category as “apology nudges” and it was just invented by the Chief Nudger because …she neglected to send a prize (the Crush It! book) to a villager (Mary Kay) in a timely manner.
What happens when you don’t deliver what you promise? And, when you promise it?
Resentment from business partnerships? Distrust of customers? No second chance from prospects?
Perhaps you are thinking – “Ok, it was just a book and it was free. Perhaps it isn’t that big of a deal in this case.” Or, is it?
Every single interaction – email, phone calls, text messages, website appearance, Facebook responses – send a message. They are part of your personal brand.
Are you ok with yours? Or, are there areas to improve? What are those areas? Do you know someone who is better in those areas than you? Have you asked them what they do?
Here at Nudge Village, we know we have to make some improvements and luckily we are learning just like you and will share the good, the bad, and the ugly along the way. After all, sometimes we learn A LOT more from mistakes than from when things are going well.
So, as a start on improving – we again say “Mary Kay, we apologize for taking two entire weeks to send out a book and hope that you will forgive us.”
P.S. That reminds us – we selected another winner for “The James Miracle” this weekend and will post that on Tuesday.
