Oops, I did it again – why I buy what Seth buys

Yes, I did it again. No, this has nothing to do with Brittney Spears. Yes, it has to do with Seth Godin and books. A few months ago Seth mentioned that he had a new book out in his blog post.

Picture of a boy sticking his head out of the sand on the cover of Anything you Want

Poke the box.

I knew nothing of the book until reading the blogpost from my iPhone email. Yet, I clicked over to Amazon and purchased it without even thinking.

Yesterday, my RSS feed delivered another blogpost from Seth and he was touting another book – Anything You Want by Derek Silvers. Did I know anything about the book? No. But, I clicked over to Amazon and bought it.

http://www.amazon.com/exec/obidos/ASIN/1936719118/permissionmarket

Wow!

And look – here I am marketing this book and I know nothing about it. All because I trust Seth Godin.

Do you make products or provide services that make people say “Oops, I did it again?”

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