Isn’t it great – You’ve got your social sharing down to a science don’t you?
You log into Hootsuite once a week, or even monthly, and set up a series of
daily messages that broadcast out to all of your followers at specific times
each day?
You are just so efficient, right? Good for you!
There’s just one problem.
I actually wanted to have a conversation with you and perhaps build a
business relationship. However, I know you aren’t there.
You are on autopilot. Every single Facebook and Twitter post shows that you are
using an automatic service to spread your message while you are out and
about working on something else with someone else.
I’ve figured you out through my stealth observing. After all, you are doing
the equivalent of running down the hall broadcasting what you know, want and
feel.
What do you know about me? What do I like? How do I feel? What do I have to
offer you? How much am I willing to spend when I find a product that I like?
Do you know?
You may think you know, but let me assure you…you don’t.
Right now I am moving further and further away from your business even though I’m
still slightly curious. It’s kind of like you are the popular guy or gal and I just can’t help myself, but in reality it just won’t work. Our values are different. We have different interests. We treat people differently.
It isn’t just your loss. It is my loss too.
We might have been a good fit.
You might have had a product that I would like and that I could share. Or, you might have
liked what I do and wanted to introduce your friends to me.
So sad. Our relationship is dying and the bad part is that you didn’t even know
it existed. You were just so busy automating that you didn’t notice that I wanted to
talk.
We will now part ways.
If we could talk, I’d end this all with a popular phrase with a bit of a
twist:
