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Want to start a podcast? The Internet has all the answers. Or, does it? Often we turn to a friend or co-worker to help us get started on something new. A few people have asked me how I create my podcast. After a few requests, I realized I might as well share a podcast about my podcast. It’s just one way to do it. Hopefully there is a tip or an inspiration that will help you get started!
- Audacity (Recording Software) – https://www.audacityteam.org/
- Samsung – https://amzn.to/2NYy7sh
- Canva.com (Graphic Thumbnails) – http://www.canva.com
- AudioJungle (Music) – https://audiojungle.net/
- WordPress.com (Website) – http://www.wordpress.com
- Podcast.co (Distribution Channels) – http://www.podcast.co
Episode 18 Transcript
This is Rebecca Clark. Episode 18 Amateur podcaster this’ll Podcast is for anyone that knows they haven’t yet found and offered up their best work but are compelled to seek it out and do it. Are you ready to move your done? It’s interesting to see the way that we learn nowadays. I always think of myself as someone who loves to learn online and virtually I’ve been in that world for a while now. And I love that I get to do it on my own time or when my mind is ready and not within a timeframe that’s expected at work or otherwise. But it’s still amazing to me how often I reach out to someone I know personally to find out how to use a new technology or how to approach a situation even though there are thousands of resource is available online, and we all know that you can go to YouTube and get step by step guides, and you can read lots of people’s blog’s. But this has come to the forefront recently as I’ve stepped out and finally created the podcast that I’ve been meaning to create for all these years and suddenly family and friends are coming out of the woodwork saying, Well, wait a second, how did you do it? And every single one of them has said that they have spent time researching online what they should do, and there’s this overwhelm that happens. And it’s all in our minds, right, because there’s thousands of podcasts, which means lots of people are doing it, so it’s possible for you to do it, too. But somehow it becomes more manageable in some of our minds. When we see someone we know doing it, we know their capacity or capabilities, or we feel close enough to them where they could share us the honest truth about how to do something. So I feel kind of honored that people are coming out of the woodwork to ask me how to do podcasting while simultaneously realizing that their thought could be well, if Rebecca can do it, surely I can, and that’s okay. And because this has happened enough in the past couple of weeks, I wanted to make sure that I actually created a brief episode where I talk about this because it is hard to get on the phone one on one and coordinate schedules and do all of these things to share this information right when I’m trying to go through a lot of changes in life, and I know those that are asking, the questions are too. So why not share some of the things I’ve learned in a podcast? And I’m amateur This I’ve recorded probably a little over 20 episodes in the last two months, and I’ve learned a lot of lessons and anyone Lessing’s. This will know that I have more to learn, and that’s okay because I’m going to deliver them and keep delivering them until I get it to an art form that is more perfect than it is right now, right? So I wanted to start off. First of all, I love podcasting. I’m finding it a wonderful way to share ideas and share reflections and lessons learned that I’ve had in the past. Many of these I’ve written down, and I am simply pulling from that to share the podcasts. But I would say up front that there’s a lot of information out there. I’d highly recommend keeping it simple and keeping it cheap to start off, because you can. At the same time, I have not gone as cheap as some people I know that are higher end podcasters because I didn’t want to spend an exorbitant amount of time trying to figure out how to do it cheap, because sometimes to do things cheaply, you have to do a lot of extra work. And sometimes you have to pay more money, actually, to figure out how to do it cheaply. At least that’s what I’ve learned in my life. Ah, you may have a different approach, so I’m gonna walk through a few steps and tools that I have selected, and I may name some things incorrectly, but I’ll do the best I can to describe it. First of all, you need to record your voice, and I went upon the recommendation of others to just stick with the free audacity software that it’s easy to download. And I can put a link to that in the show notes. It’s very popular, it’s highly regarded, and it’s fairly easy to use. In fact, I was in it using it and then thought, Oh, no, I can’t cut, I can’t paste. I can’t put this intro Outro music in and I went out to YouTube watched a couple of video clips, and I’ll share a few of those. And I understood that within a couple of hours I took notes, and I was able to do some basics. Audacity is like Excel in that the average person can get up to speed in a couple of hours, but it has breadth and depth beyond what most of us would use. And so don’t get overwhelmed by that. Stick to some of the basics that you need to make yourself your podcast. Sound good. It’s kind of neat to use audacity and get a battle rhythm down, because then you can create a template for yourself that you just reuse for every episode. Once you figure out how you can put the music on the front and back end, how you can put little sound bites. It’s in that you want. It’s a matter of recording the new episode and copy pasting those things into the right places there into the right tracks. So as you record a recommend that you do not just sit and record in front of your laptop that you actually purchase a microphone now, one of the things with audacity is this? Sometimes, depending on what microphone and headset you’re using as you go back and forth, recording and listening to the recording, you got to remember to adjust some of those settings because there are a couple of episodes that I know I have, where I thought I was using the mic and in a very quiet place, come to find out through my troubleshooting I had turned off the mike and I was just using the laptop and there’s lots of background noise you don’t even realize is going on just with the computer that interfered with that and some of them, I decided to re recording some of them. I’m like, You know what? This is one of my first episodes. I’m gonna let it go with the imperfections. I need to move on because I have some other ideas. The advice I was given by the design guy is that a 50 or $60 price point is just fine for a microphone, and I will put a couple of suggestions in the show notes so you can start this with a simple laptop audacity software and a simple microphone. Isn’t that great? That’s super easy to d’oh. So that is all you need to get started to record when you sit down to record or stand up, I’m standing up right now, as I record this one. It’s important to have a good, quiet spot to record it. And that is very hard for some of us. I am in the Washington D. C area. I lived near major intersections and I cannot tell you how noisy it is. I don’t notice that noise on a regular basis, but suddenly there will be someone with a souped up car that comes driving by semis. Just general fast traffic. Ah, car honks of fire truck goes I Are you kidding? People? Can we just be quiet for 10 minutes? This is not so hard. The amazing thing is that the best spot I have actually found to record is in my car. And I was also given that tip from design guys that recording your car, it’s this great little sound booth whether you have cloth seats or leather and maybe you throw a jacket or two in there. I’ve even brought with me to little pieces of foam that we had. I thought, Oh, this might be able to absorb noise pretty well. I just took it with me and I found the most quiet neighborhood I could find or park, and it was kind of nice. Now. The one problem I ran into with that, besides the occasional airplane and all that were I to stop and wait for the noise to go and then continue is that in carrying around my $50 microphone, somehow I carried it around too much in and out of bags and connecting and everything, and somehow it didn’t work pretty quickly after about a month. So lessons learned that some of these things, like our laptops and our microphones and any peripheral equipment you choose toe have headsets may need to not be jostle around a lot because that can affect the equipment. And you don’t want to get into replacing a lot equipment, especially if you’re trying to start this on the cheap. But isn’t that a great tip? A lot of us have cars. If not you confined. If you have a large closet in your home, you can take your computer into the closet. It’s really nice if the closet has a light And that’s another way to kind of drawn out some noise because you got clothes all around you that create kind of that sound booth experience. So once you record or in parallel, depending on what you have the confidence to do first it’s great to have music that’s at the beginning. And at the end, if you don’t know what that’s called, it’s the intro in the Outro, and you can learn an audacity how to make it louder, softer. And those of you who have listened any of my episodes can tell that sometimes it’s really loud, and sometimes it’s too soft and thes air lessons learned as you move along and learn more of the possibilities of how to adjust that in your audacity file. But as you go out online there, I’ll put a few links to some music places I found you could get music for $1. 5 dollars $24 more than that, depending on what level of license you by depending on who you’re buying from. But the beauty is, there’s plenty of music to choose from. You just have to decide what kind of energy that music’s gonna have and what fits you and I spent probably 10 hours of my September online searching and listening to different types of music. And then when I got down to a small group of music that I was interested in, I then took my cell phone and played my voice and played the music in the background. And I recorded it just really amateur to see. Oh, I’ve found that my voice actually clashed with some music and it seemed to go pretty well with other music. And I thought that was interesting because sometimes the music it clashed with was music I actually like. But the rhythm of my speaking compared to the rhythm of that music should not overlap ever, right? That’s something I didn’t know until I put those two things together. So it’s fun to experiment, and I suggest experimenting over a period of time, maybe over a week. So you’re doing it one day. You’re coming back to it a couple days later, trying again because you need to be able to go through a few different emotions. Perhaps as you go through that, because there would be some days I’d come back to it and say Why did I even like that song? But I knew that by the end of my experimenting there were three songs that I was having a hard time choosing between. And if you listen to the podcast, you will hear especially right at the beginning. When I say episode, whatever and then the title. The music kind of has this beat and it gets louder and louder. It’s like a wash that gets louder and louder. And I really liked how that particular song built up. And then it dropped off and right at the drop off is where I come in with a little snippet, the snippet where I’d say this podcast is for those seeking to do their best work, something like that. I can’t even remember it right now because I don’t record that every time I found a snippet that I recorded that was less noisy than all the prior ones, and I save it and I re use it for every podcast until I decide to change it. And then I might change it up. And then I have another snippet at the end where you’ll hear me talk about Hey, if you like this please give me a five star review, even though it’s super hard to figure out how to give these reviews, right? Those of us who listen to podcasts, right? Really, How hard is it to find the page to give a review? But that snippet is pre recorded as well. So if you can find a song and decide on what little snippets you want, maybe the beginning and the end those become reusable in a track in audacity, and you can record your information that will sit in a different track. And that’s how you allow the music and the words to overlap because they’re actually in different tracks. If you think music tracks Ah trouble. Cleft bass clef Hosts are on different lines, but I’m not going to sit here and talk about how to use audacity. But it is important to take some time to find some music. Or if you’re gonna pay someone on fiver or something to do some grandiose introduction like welcome to the blah, blah, blah show. Then you can go get those, and you can get people to do those for very cheap for you on fiber. I paid someone I didn’t end up using it because I decided to go a different direction. But if you want that professional voice over announcer, go out to fiber dot com and you can get someone that will do a great job. You can get male female, different accents from different parts of the world. Whatever you want, you name it, you can get it there. So let’s say you’ve recorded you’ve attached all the music you want and now you need to save the file and you might have to practice on different ways to say the file and find out you know, the MP three that you need to save it as or depending on where you’re putting it. But once you’ve saved this file, you need to be able to put it somewhere where it will be distributed two people that can actually access it. And this distribution is something that was always kind of confusing to me. Like I know they show up on Apple podcast somewhere, and then I hear people talking about stitcher, Google and pocket casts. These are places where you just upload it and they will send it out to their users. Now I decided that I did not want to go figure out which places to put my podcast. I don’t want to go uploaded to have apple go uploaded to stitcher go uploaded to pocket cast or a cast or all these different castes that are out there because it was so unknown to me and I did not want to spend a lot of time on it. I decided to trade off a little money test. Someone do that for me. So there are service’s you’ll hear, like lip sync and sketcher, I think not stitcher, but there are different service is that you use to help get it into these distribution channels, and some people use lip sync. And there’s a whole list of other ones. I chose to go and follow a nudge from Amanda Harsha, and she said, Go to podcast dot Co and I think that’s over in Europe over there and I went to it and I really liked the user interface, and it’s I think it’s 15 20 bucks a month or something. And what I do is I just upload my podcast file, too, that I write a little paragraph blurb. I have a little thumbnail graphic that’s associated with each episode I uploaded to that, and the first time you do it, it might take a week for it to proliferate through the seven or eight service’s they send it to. But once you do that, when you start uploading other episodes, it’s almost immediate. It feels like where it’s uploaded to all of the major distribution channels along with that service. They provide a page where it shows all of the podcast because some of you don’t go to podcast distribution service is like apple podcaster stitcher to see podcasts or to view podcast. Some of you just stay on line in your browser and look at blogged talk radio or just listen to it from a website. And that’s fine. And so they provide a page with podcast dot Co. And I’m assuming they do it with others as well. So anyone can access any episode. And what some of these service’s do is. They offer Cem capabilities that you might not be able to get on your own if you are going and trying to upload your files to each service by themselves. So I have the option to schedule mine so I can upload 45 and schedule them out over a couple of weeks, period. And I have the option to have some that are not public. If I want to offer some private podcast to a certain group, maybe I have a membership for some that are paying, and I want them to have access to more information than others. They offer analytics they show but kind of the bell curves of how many people are listening on different days and also shows where people are accessing them from. So what I’ve noticed on mine is by far the most air coming from apple podcasts. Next in line is stitcher, and after stitcher it all becomes these little teeny chunks of information coming from Google browser in our Safar. He or very few of them from these other little distribution channels for my particular podcast. That may not be true for everyone, and so that’s why I find it valuable going at the service. I can find out where people are finding these podcasts. It also shows which countries. So I know that right now the majority of my listeners air in the United States. There’s a little bit in Canada. There’s some straight person in Norway that I’d like to learn more about. I can’t remember where the other ones were showing up, but there’s been a general pattern so far, and this is just a month and 1/2 out or so that people are accessing my podcast. Now along with this, most of us say, Hey, we don’t want to share these stray links to everyone. We wanna have kind of a home base. And even though that podcast dot Co is kind of a home base for me, I want to be able to put them on my own website as well. So instead of re uploading them to my own website, the beauty of some of these podcast service is like lip sync that also uses a plug in like blueberry. I think it’s called. They give you in bed code where you can take that code and put it on your website so in your particular block post. So if you go to my website, my main website is move your desk dot com and you hit podcast. You go the new See Ivan entry for every single podcast. The first entry is kind of the post I have, where it has an embed code that just has an embedded table of whatever the podcast are that air live right now, And each episode has its own embedded player podcast players, so to speak, where you can click on it and hear that particular episode. And that gives me a chance also to put the show notes below it. Like if I mentioned any books, people, websites, ideas, I can list those in the show notes, and I try to keep those kind of brief. Some people do a lot with that, and I put the script, and that’s another thing that podcast Dot co does for me. I hit a button and there to transcribe, and it has a few languages to choose from, and I just choose English. I don’t see a need yet to translate into another language, and I’m able to easily copy Paste that into my website. Now. I have not gone to edit it yet. It’s pretty good, but I found some glaring errors one day on words that I didn’t want to have out there, and so I have made a little bit more time to edit. I would save that up for a batch processing like if you’ve got one day or like let me sit down and for four hours just go through and look att. However many podcasts I’ve done and make sure that transcript looks pretty good. But for the most part, that comes out really well with very little effort and zero effort on my part up front, I hit a button and then, like couple hours later, I come back and check or a couple days later and come back and see, you know, is that transcribed script there. I will go grab that and put it into my website Now. One area kind of just barely mentioned is the thumbnails. This could take a lot of work to create thumbnails, but if you go to canada dot com or one of their competitors, you might pay a 10 to $15 fee per month. But you are able to create all of these graphics on the fly superfast. So once you create a little template for yourself that you like, it just becomes a matter of changing some words and changing a photo and saving it and then uploading that, and I know it takes a lot of time trial and error up front. I know I made some designs decisions up front on mine, where after I had to do a few episodes at once, like Wait a second. This is not working well with the graphics I’m choosing, and that’s why I have a black bar at the bottom of the thumbnails. If you see on my podcast, there’s a black bar at the bottom and has the episode number and title in that black bar, and then the picture is above it with a move your desk. And I try to make sure that the contrast between the words and the picture are enough that people that have sight issues, color blindness or have eyesight going like I do can still read the words. It’s sometimes hard, you know, when you’re trying to be arty, but that black bar the bottom. At least it’s stable, and it doesn’t interfere with anything with the graphic above. I tried to put the bar in the middle of that just creates all kind of extra work every time you have to create a graphic yet to choose something that fits with all the elements on the page, so I recommend making that a simple is possible for yourself. But it’s so wonderful to have some of these tools. And, of course, then you can reuse those thumbnails on your website. And if you are going to be pinning to Pinterest or to Facebook or those kind of things, those those will become the featured image that show up there, if that’s the way you choose to do it, I am using WordPress for my primary site. I have tried both wordpress dot com and wordpress dot organ WordPress. Doc or GE is where you get more into the hosting. You know, the self hosting, and you go get a domain name somewhere. You go have to worry about more spam filters. You can do a lot more with wordpress dot or GE, and that’s why I went to that a few years ago with a different website. But I found I was doing so much configuring and playing so much with the templates that I was losing sight of my main goal. The website wasn’t my pain goal Those the websites now are primarily a few pages to very clearly get your brand out there and give clear information not to be spending all the time on the templates and everything. So I went back to wordpress dot com. They have beautiful templates that have lots of functionality. That is the basic functionality you need and you can purchase. Think. Right now it’s an $8 a month plan or 25 like there’s different levels where I purchased the plan that allows me to change my template any time because I have access to all of the pain templates. I can change it up whenever I want to. But honestly, I think right now I’m using a template that’s free, and I think it’s beautiful. I have gotten started before. I’ve got my branding in place. So I want to make that clear that if you listen to my episode about B minus work, you’ll see that I am learning to take action on these things before I’m fully ready. And so if you look at my website, you might think my word. That’s an ugly desk or or look at her picture. It’s not total glamour shot or whatever I am getting started. I’m thinking about the branding in the background and trying to get the right people ideas and everything in place so that that will come together. But it’s not all together right now, but I still have my website up and the templates Thank goodness, make it possible for you to have a very rich website. Sharing your content even if you’re branding isn’t all the way solidified. And so I’d encourage you to get started even if you aren’t quite sure of your brand yet. And the audience is small enough when you start out that it’s a good time to practice and learn and grow, and sometimes you’re starting out. Audience happens to be a lot of people, you know, and so I feel like that helps a lot for me. That’s the gist of how you get started recording and distributing and then getting it onto your own website and getting started Now. Some of the lessons that I have been learning lately is that I am someone who I have to do three or four of something in order to get a pattern down for myself. So I actually did maybe I’d even did five episodes where I recorded them I listened to them. I rerecorded them. I re things together with music and everything before I actually went live. So by the time I went live, I think I had six or seven episodes recorded. And the amazing thing is, that’s when you start to figure out nuances, right? That’s what I listen to it live and like, Whoa, what’s that background noise? I didn’t hear that before, and that’s when I realized, Oh, I should always edit when I have my headphones on and I just even use my simple iPhone headphones. I don’t have anything fancy at this point, but I make sure to edit with the headphones on. And then I kind of get in a role, like after I start tweaking and I go back and say, Oh, wow, I didn’t realize this is the way I should do it. So I go back and I tweak it and all those prior episodes, and then you get the point. You’re like, OK, I can no longer tweak those first episodes. I must just keep moving forward. And how hope the audience understands that I’m just going to strive to get better and better at this When I was editing, I was enlarging the screen too much so that I could see closer into the details of less than a second. And I was editing so well that I didn’t realize that when I minimized it again that I had taken out all breathing and the episode and it looked at these. It had looked like the’s huge gaps on the screen, but it wasn’t really huge gaps because I had enlarged the track so far that I thought there are big gaps in my speaking and there really weren’t and there needs to be natural gaps as we speak. So that’s a little about editing batch processing. I found that I do very well if I record sometimes two or three episodes in a day, if I have a couple of topics I feel strongly about, and I’m pulling from notes in the past, and I honestly just put a few bullet points and I start talking partly because I’ve spent years talking into my phone as I drove home from work. So some of these things I had talked through to myself in the past, and I’m hopefully doing it. In a more succinct way. But in the reality, it’s more like I’m sitting here talking with you. I hope so. I do batch process some. And then I have learned that I probably came out with far too many too quickly. I’d recommend maybe starting with five episodes and then doing one a week. Which brings up another point. I have purposely decided that this starting of podcasting for me is not going to include interviews. Now. I’m gonna highlight people. I’m gonna talk about them, but I am not going to coordinate with them and interview them right now. That’s in the future right now to get my feet off the ground. I’ve got a few different priorities that are taking different pieces in parts of my time and in order to honor what I need to get done right now, I am purposely not interviewing anyone. I need to be able to produce some things on my own without coordinating. That’s a very conscious decision. It’s a decision made by someone whose hat Ah, lot of project management experience. I understand what it means to introduce another person into your schedule and the coordination involved and what it does to their schedule and to mine, so that will come in the future. And I’m excited for when that time comes. But right now I’m honoring the fact that I’m going to deliver podcast this way. And I talked about this a little bit inthe e timeless terror episode where I talked about Anthony Re Tollo. So notice I did not interview him, but I talked about the different podcasts he had created and shared some of the different ways. You can do podcasts. You can do it like I am where I’m just sharing with bullet points. On paper, you can also share having scripted your entire podcast beforehand, you can interview people one on one with specific questions. I know in the past, when I did a podcasts at work, I interviewed a small group, so I asked questions and they replied, And then I kind of facilitated the discussion. Kind of like if you look on the news at night, you know if they’re interviewing three or four different experts, that’s another way to do it. So you can approach it however you want, and you can mix it up. Some of them can be you just talking some of them can be like mine, where every 10th episode, I’m gonna have a push back on the desk episode where I will gather the feedback I’ve gotten to that point. I’ll share it and I’ll comment on it or will bring up other ideas in my head. This is your creative act, so it can be super fun. I’m finding it very rewarding. I’m loving this chance to share. I’m not gonna be blogging right now. I’ve done many blog’s in the past, and I’m anxious to share in this way because podcasting has been something I have gained tremendous value from these past few years, especially as I commuted and as my life change right, I didn’t feel like I could do a lot of learning at night or reading of books because of having a little one around the house, I decided the commute is my time to learn, and podcasts became a major way that I was able to do that. And so why aren’t you podcasting if you want to? If you can’t wait to create a podcast, I will tell you what I’ve learned. The hardest and scariest part is getting started. But once I entertain the thought that I could do this. I can easily figure this out. People before me have figured this out. I can, too. I have recorded quite a few episodes in a very short period of time. In fact, I think I did 20 plus episodes in about a three week period because I have had a couple of episodes go out in the last couple weeks. While I didn’t podcast it all while I was busy with my training sessions that I had to do while I went on a trip while I was sick and my podcast don’t want live, How wonderful is that? I love technology, right? So I hope some of these tips help you. This is just how I did it. A lot of you will do it a completely different way. One thing I felt was extremely helpful was to just pay for that service at podcast dot Co. It really had a wonderful interface, and once I got started doing, I realized, you know, I probably could have just gone to iTunes and stitcher by myself, but it’s kind of nice managing it in this one spot and getting these statistics and being able to have different links to share out some of these service is as well, like podcast dot co. Make it so that you can set up your patron account and your PayPal account. So if people want to contribute, they can. And so that’s kind of a nice feature. I have not advertise that yet. Like I said, I’m my branding and my marketing isn’t there yet, but it will be when I spend time learning and doing in that arena. But I hope this was helpful, especially to those that have been asking questions, and I hope that you submit on my website at move your desk dot com if you hit the pushback on the desk button, if you have any thoughts or comments to feel free to email that because I’m sure I left something out. But it’s a very rewarding process, and I would suggest you honor the feelings you have within to deliver it in the way you want to, because it needs to be fun for you hear the one sharing your stories. You’re the one sharing with others, and I’m gonna put a few links in the show. Notes of this particular podcast of some of the podcast. I listen to her more importantly, links to people I know very well who have created wonderful podcasts about money, TV, terror design, leadership, public speaking. What else? There’s so many great podcasts out there. It’s a wonderful medium, and we feel like we get to know each other, even the crackling in our voices. Yes, I’m having. Right now I’m taking that as a sign, and it’s time to end. But feel free to ask me any questions about podcasting, and I can route you to some people that are more expert than I am. This is just how I’m doing it right now. Have a great day and keep improving your thank you for listening to another episode of the move. Your best show. If you enjoyed listening, I would love if you would take the time to give a five star review and share the podcast with friends that are seeking to find and do their best work